Millard Introduces New Brylane FileMillard Group Inc., Peterborough, NH, yesterday announced the availability of the new-to-market Brylane Home Wishes catalog list of 115,800 last-6-month buyers. Brylane Home Wishes is a gift and home decor catalog that launched in September 2003.
The file is 95 percent female with an average age of 50 and an average income of $50,000. The average unit of sale is $48, and the file is 100 percent direct mail sold.
Selects on this list include geography, recency, dollar amount, multi-buyers, bank card, credit card, gender and change of address. Base price is $105/M.
According to Millard, this list should work for gift, apparel, home, children's merchandise, fundraising and publishing offers.