Millard Introduces New Brylane File

Share this article:
Millard Group Inc., Peterborough, NH, yesterday announced the availability of the new-to-market Brylane Home Wishes catalog list of 115,800 last-6-month buyers. Brylane Home Wishes is a gift and home decor catalog that launched in September 2003.


The file is 95 percent female with an average age of 50 and an average income of $50,000. The average unit of sale is $48, and the file is 100 percent direct mail sold.


Selects on this list include geography, recency, dollar amount, multi-buyers, bank card, credit card, gender and change of address. Base price is $105/M.


According to Millard, this list should work for gift, apparel, home, children's merchandise, fundraising and publishing offers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.