Millard Introduces J. Jill Insert Programs

Millard Group Inc., Peterborough, NH, said last week that it was awarded management of the newly available J. Jill insert media programs.

The J. Jill catalog blow-in program offers 65 million blow-ins for 2005 and costs $36/M. The J. Jill package insert program has 2.2 million insertions annually and costs $61/M.

J. Jill catalog buyers are apparel, shoe and accessory purchasers. They are 100 percent female with an average age of 40, average income of $75,000 and average purchase of $150.

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