Millard Introduces J. Jill Insert Programs

Share this article:
Millard Group Inc., Peterborough, NH, said last week that it was awarded management of the newly available J. Jill insert media programs.


The J. Jill catalog blow-in program offers 65 million blow-ins for 2005 and costs $36/M. The J. Jill package insert program has 2.2 million insertions annually and costs $61/M.


J. Jill catalog buyers are apparel, shoe and accessory purchasers. They are 100 percent female with an average age of 40, average income of $75,000 and average purchase of $150.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.