Millard Introduces J. Jill Insert Programs

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Millard Group Inc., Peterborough, NH, said last week that it was awarded management of the newly available J. Jill insert media programs.


The J. Jill catalog blow-in program offers 65 million blow-ins for 2005 and costs $36/M. The J. Jill package insert program has 2.2 million insertions annually and costs $61/M.


J. Jill catalog buyers are apparel, shoe and accessory purchasers. They are 100 percent female with an average age of 40, average income of $75,000 and average purchase of $150.


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