Millard Group Acquires Hosiery Catalog Files
Millard Group Inc. has been named list manager of the One Hanes Place and Just My Size catalog files, effective immediately."We feel that our view of the marketplace -- in consumer catalog primarily -- is going to be a real benefit as far as cross selling and building usage across some key categories," said Jeff Kelley, senior vice president of list management at Millard Group Inc., Peterborough, NH.
Both catalogs offer hosiery as well as casual and intimate women's apparel. Just My Size features these items in large sizes.
One Hanes Place has more than 1.8 million last-12-month mostly female buyers who have an age range of 30 to 55 and an average annual income of $53,000.
Just My Size has more than 255,000 last-12-month female buyers who have an age range of 30 to 55 and an average annual income of $45,000.
Also, enhanced lists for both files are available through Millard as well as a master file including both properties.
Selections on the files include recency, geography, dollar, age, age of children, product, size, ethnicity, income and lifestyle.
