Millard Gets Prevention Inserts

Share this article:
Millard Group Inc., Peterborough, NH, announced the availability yesterday of the Rodale Prevention Magazine Premium Insert Program through its insert management division AM/Direct.


This new package insert program will consist of about 1.5 million packages annually and is slated to begin in September.


Prevention is 79 percent female with a median age of 49 and median household income of $48,000. Base price for the program is $65/M.


Inserts will be enveloped and poly-bagged with a premium and the first issue of new and renewal subscriptions to Prevention.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.