Millard Gets Prevention Inserts

Share this article:
Millard Group Inc., Peterborough, NH, announced the availability yesterday of the Rodale Prevention Magazine Premium Insert Program through its insert management division AM/Direct.


This new package insert program will consist of about 1.5 million packages annually and is slated to begin in September.


Prevention is 79 percent female with a median age of 49 and median household income of $48,000. Base price for the program is $65/M.


Inserts will be enveloped and poly-bagged with a premium and the first issue of new and renewal subscriptions to Prevention.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.