Millard Gets New Men's Catalog Blow-in
Millard Group Inc., Peterborough, NH, announced the appointment yesterday of its AM/Direct insert media division as manager of the new-to-market blow-in program from Paul Fredrick MenStyle catalog.The program consists of 3.7 million catalogs annually and has a price of $35/M.
Paul Fredrick MenStyle catalog buyers are 80 percent male with an age range of 36-60 and average household income of $150,000. They buy men's apparel items including business wear, casual wear, formal wear, sweaters and accessories. The average order is $120.
For more information on the Paul Fredrick MenStyle program, contact Anthony DiNino at 603/924-9262 or adinino@millard.com.
