Millard Gets New Men's Catalog Blow-in

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Millard Group Inc., Peterborough, NH, announced the appointment yesterday of its AM/Direct insert media division as manager of the new-to-market blow-in program from Paul Fredrick MenStyle catalog.


The program consists of 3.7 million catalogs annually and has a price of $35/M.


Paul Fredrick MenStyle catalog buyers are 80 percent male with an age range of 36-60 and average household income of $150,000. They buy men's apparel items including business wear, casual wear, formal wear, sweaters and accessories. The average order is $120.


For more information on the Paul Fredrick MenStyle program, contact Anthony DiNino at 603/924-9262 or adinino@millard.com.


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