Millard Gets Magazine Files

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Millard Group Inc., Peterborough, NH, yesterday, announced its appointment as list manager for the Fast Company and Inc magazine files effective Jan. 1.


The Fast Company list has 454,400 active subscribers. The file is 61 percent male with a median age of 42 and median household income of $168,100. The base price is $150/M.


The Inc list has 420,700 active subscribers. The file is 62 percent male with a median age of 40 and median household income of $90,796. The base price is $125/M.


Selects on these files include geography, recency, gender, business address, gift givers, source and change of address.


Millard recommends both lists for consumer and business magazine offers as well as catalogs targeting home and office, seminars, financial offers and fundraising appeals.


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