Millard Gets Hearthsong File, Adds Selects To Newport News

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Millard Group Inc., Peterborough, NH, announced its appointment yesterday as list manager for the HearthSong catalog file of 395,800 last-12-month buyers.


HearthSong buyers are 80 percent female with an average age of 45 and average unit of sale of $65. Selects include geography, recency, gender and dollar. The base price for this file is $105/M.


Millard suggests this list for family-oriented offers including apparel, home, gift, fundraising, publishing and general merchandise.


Millard also announced the availability of new product selects on the Newport News catalog file.


Newport News is 85 percent female with an age range of 25-50, a median household income of $45,000 and average unit of sale of $85. It has 2.5 million last-12-month buyers.


The new selects let users target by product lines and categories such as Jeanology with 1.4 million names; Cami with 236,600 names; Shape FX with 957,700 names; gift certificates with 35,900 names; wear to work with 954,600 names; kids home merchandise with more than 18,200; trendy buyers with 850,600 names and cosmetics with more than 16,900.


These selects were added to previously available ones such as clearance merchandise, activewear, dress, intimate apparel, jewelry, swimwear, outerwear, shoes/accessories, sportswear, home and Boutique Europa buyers as well as dollar, size and enhancements.


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