Millard Gets Cuddledown Catalog Blow-ins

Share this article:
Millard Group Inc., Peterborough, NH, announced the appointment yesterday of its AM/Direct insert media division as manager of the new-to-market blow-in program from Cuddledown catalog.


The program consists of 4.2 million catalogs annually and has a price of $35/M.


Cuddledown catalog buyers are 85 percent female with an age range of 35-60 and an average household income of $100,000. They purchase home furnishings such as furniture, bed and bath ensembles as well as apparel and children's items.


All blow-in inserts in this program must be high bulk, premium card stock. For more information on the Cuddledown program, contact Paddy Upton at 603/924-9262.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.