Millard Gains PC Connection Insert Programs

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Millard Group Inc., Peterborough, NH, announced the appointment yesterday of its AM/Direct insert media division as manager for four insert media programs from PC Connection Inc.


PC Connection is a supplier of technology products and services through its staff of trained account managers, catalogs and Web sites.


The PC Connection Catalog Blow-in Program consists of 7.2 million annual catalogs and has a price of $35/M. The catalog features complete systems, software, printers, accessories, consumer electronics and other technology products.


The PC Connection IT Professional Catalog Blow-in Program also has an annual circulation of 7.2 million. The cost is $55/M. This catalog for small and midsized businesses features technology products ranging from complete systems and monitors to printers, software, networking devices and accessories.


The MacConnection Catalog Blow-in Program has an annual circulation of 10 million and a price of $35/M. This consumer catalog features the latest Apple systems and software, printers, accessories, electronics and other Mac-compatible products.


The PC Connection Package Insert Program includes 600,000 annual packages and has a base price of $85/M. It reaches buyers from PC Connection, PC Connection IT Professional and MacConnection.


Millard suggests these programs for offers in the consumer, small office/home office and business-to-business markets such as financial services, subscriptions, apparel, accessories and general merchandise.


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