Millard Gains Healthcare-Related DatabaseMillard Group Inc., Peterborough, NH, said Friday that it was named list manager for the new-to-market QualityHealth postal list.
QualityHealth offers members information on healthcare products and services including health news and issues. QualityHealth members are 77 percent female with an average age of 39 and a median income of $50,000.
The QualityHealth list contains 1.9 million last-12-month new members at postal address. The base price is $95/M.
Selections on the file include recency, gender, age, income, ailments, mail-order buyers, geography and lifestyle categories.
Millard recommends this list for offers such as health, seniors, home, catalog, fundraising, financial services and publishing.