Millard Gains Christian Insert Programs

Share this article:
Millard Group Inc., Peterborough, NH, said yesterday that its AM/Direct division was awarded management of the Christian Book Distributors insert programs.


The Christian Book Distributors catalog blow-in program consists of more than 9.1 million blow-in opportunities annually and is brand new to the market. The cost of this program is $36/M.


Also, the Christian Book Distributors package insert program is new to AM/Direct and offers 1.8 million packages per year. The price is $66/M.


The Christian Book Distributors catalog sells Christian merchandise such as Bibles, books, videos, CDs, children's products and software. Its buyers are 65 percent female with an average age range of 35-44 and an average order of $70.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.