Millard Fetches PETsMART Files

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Millard Group Inc., Peterborough, NH, announced its appointment yesterday as exclusive list manager for the PETsMART Inc. files.


The PETsMART list has 94,400 last-12-month mail-order buyers of pet food, grooming supplies, toys, apparel and crates from the company's catalog and Web site. The file is 76 percent female with an average income of $65,000 and an average sale of $55.


The State Line Tack file from PETsMART has 92,900 last-12-month mail-order buyers of English- and Western-style equine gear and apparel. The file is 70 percent female with an average income of $65,000 and an average sale of $95.


Both files offer selections including geography, recency, dollar, multi-buyers and product categories. The PETsMART list has a base price of $100/M, and the State Line Tack file is $105/M.


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