Millard Debuts Soap Opera InsertsMillard Group Inc., Peterborough, NH, announced new-to-market renewal insert programs from Soap Opera Digest and Soap Opera Weekly. These inserts go into the second or third renewal efforts for both publications.
The Soap Opera Digest renewal insert program reaches 526,000 subscribers for 2004 and costs $40/M. Subscribers are 73 percent female with a median age of 36 and household income of $38,500.
The Soap Opera Weekly program reaches 156,000 subscribers for 2004 and costs $40/M. Subscribers are 76 percent female with a median age of 35 and household income of $38,500.
Millard suggests these programs for offers such as fashion, beauty, health, parenting, gardening, general merchandise, collectibles, home, cooking and continuity.