Millard Debuts Soap Opera Inserts

Share this article:
Millard Group Inc., Peterborough, NH, announced new-to-market renewal insert programs from Soap Opera Digest and Soap Opera Weekly. These inserts go into the second or third renewal efforts for both publications.


The Soap Opera Digest renewal insert program reaches 526,000 subscribers for 2004 and costs $40/M. Subscribers are 73 percent female with a median age of 36 and household income of $38,500.


The Soap Opera Weekly program reaches 156,000 subscribers for 2004 and costs $40/M. Subscribers are 76 percent female with a median age of 35 and household income of $38,500.


Millard suggests these programs for offers such as fashion, beauty, health, parenting, gardening, general merchandise, collectibles, home, cooking and continuity.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.