Millard Debuts Ride-Along Co-op Programs

Share this article:
Millard Group Inc., Peterborough, NH, said yesterday that its AM/Direct insert media division was appointed to manage four new-to-market ride-along cooperative programs from CauseResponse. Each program is a membership acquisition direct mail piece from an affinity group:


· The HumaneLiving program offers 4 million envelopes annually targeting pet owners from the Humane Society of the United States.


· RetiredLiving has 4 million envelopes yearly targeting retirees from the Alliance for Retired Americans.


· DestinationCollege has 4 million envelopes annually targeting parents of college-bound students from College Parents of America.


· HunterLife offers 4 million annual envelopes targeting hunters from the National Rifle Association's National Hunting Club of America.


Pricing depends upon ad type.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.