Millard Debuts Catalog Blow-In Programs

Millard Group Inc., Peterborough, NH, announced the appointment of its AM/Direct insert media division as manager of the new-to-market blow-in programs from Paul Fredrick MenStyle catalog and Cuddledown catalog.

The Paul Fredrick MenStyle program consists of 3.7 million catalogs annually and has a price of $35/M.

Paul Frederick catalog buyers are 80 percent male with an age range of 36-60 and average household income of $150,000. They buy men's apparel items including business wear, casual wear, formal wear, sweaters and accessories. The average order is $120.

For more information, contact Anthony DiNino at 603/924-9262 or

The Cuddledown program is made up of 4.2 million catalogs annually and has a price of $35/M.

Cuddledown catalog buyers are 85 percent female with an age range of 35-60 and an average household income of $100,000. They purchase home furnishings such as furniture, bed and bath ensembles, apparel and children's items.

All blow-in inserts in this program must be high bulk, premium card stock. For more information on the Cuddledown program, contact Paddy Upton at 603/924-9262 or

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions