Millard Debuts Catalog Blow-In Programs

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Millard Group Inc., Peterborough, NH, announced the appointment of its AM/Direct insert media division as manager of the new-to-market blow-in programs from Paul Fredrick MenStyle catalog and Cuddledown catalog.


The Paul Fredrick MenStyle program consists of 3.7 million catalogs annually and has a price of $35/M.


Paul Frederick catalog buyers are 80 percent male with an age range of 36-60 and average household income of $150,000. They buy men's apparel items including business wear, casual wear, formal wear, sweaters and accessories. The average order is $120.


For more information, contact Anthony DiNino at 603/924-9262 or adinino@millard.com.


The Cuddledown program is made up of 4.2 million catalogs annually and has a price of $35/M.


Cuddledown catalog buyers are 85 percent female with an age range of 35-60 and an average household income of $100,000. They purchase home furnishings such as furniture, bed and bath ensembles, apparel and children's items.


All blow-in inserts in this program must be high bulk, premium card stock. For more information on the Cuddledown program, contact Paddy Upton at 603/924-9262 or pupton@millard.com.


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