Millard Debuts AT&T Statement Insert Program

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Millard Group Inc., Peterborough, NH, debuted the AT&T Consumer Lease Services Statement Insert Program through its AM/Direct insert media division. The AT&T program offers 2.8 million insert opportunities annually and costs $61/M.

The customers of AT&T Consumer Lease Services are 60 percent female with an average age of 55-plus and average household income of $45,000. Millard suggests them for offers such as coupons, beauty, housewares, home accessories, health, outdoor, gardening and electronics.

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