Millard Carries eBags File

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Millard Group Inc., Peterborough, NH, said yesterday that it was awarded list management of the new-to-market eBags Travel & Fashion Accessories file of 572,000 last-12-month buyers.


The buyers in this file purchase luggage, handbags, wallets, duffels and more. It is 61 percent female with an age range of 35-55, median income of $80,000 and an average order of $75. Buyers are 95 percent Internet and 5 percent direct mail sourced.


Selections on this list include recency, dollar, geography, gender and product. The base price is $110/M. Millard suggests this file for offers such as fashion, business, children's, sports, travel, fundraising, membership and credit cards.


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