Millard Announces New Catalog Selects, New File

Share this article:
Millard Group Inc., Peterborough, NH, has launched the Isabella Bird Internet Buyers at Postal Address file and added new selects to The Territory Ahead file.


Isabella Bird offers 14,000 24-month Internet buyers and 10,000 12-month Internet buyers at postal address for a base price of $125 per thousand. Buyers on the file have an average age of 39 and income exceeding $75,000. The average order size is $208.


The Territory Ahead has three new product selects: petite buyers, sale buyers and men's apparel buyers. Buyers on the file have an average age of 48 and average income of $75,000. The average order is $152.


Both files offer 10 percent off the base rate for test orders placed through Dec. 31.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.