Millard Announces New Catalog Selects, New File

Share this article:
Millard Group Inc., Peterborough, NH, has launched the Isabella Bird Internet Buyers at Postal Address file and added new selects to The Territory Ahead file.


Isabella Bird offers 14,000 24-month Internet buyers and 10,000 12-month Internet buyers at postal address for a base price of $125 per thousand. Buyers on the file have an average age of 39 and income exceeding $75,000. The average order size is $208.


The Territory Ahead has three new product selects: petite buyers, sale buyers and men's apparel buyers. Buyers on the file have an average age of 48 and average income of $75,000. The average order is $152.


Both files offer 10 percent off the base rate for test orders placed through Dec. 31.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.