Millard Announces New Catalog Selects, New File

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Millard Group Inc., Peterborough, NH, has launched the Isabella Bird Internet Buyers at Postal Address file and added new selects to The Territory Ahead file.


Isabella Bird offers 14,000 24-month Internet buyers and 10,000 12-month Internet buyers at postal address for a base price of $125 per thousand. Buyers on the file have an average age of 39 and income exceeding $75,000. The average order size is $208.


The Territory Ahead has three new product selects: petite buyers, sale buyers and men's apparel buyers. Buyers on the file have an average age of 48 and average income of $75,000. The average order is $152.


Both files offer 10 percent off the base rate for test orders placed through Dec. 31.


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