Millard Allies With @Web Site PublicityMillard Group Inc. has entered a strategic agreement with search engine optimization firm @Web Site Publicity.
"In the course of working with a lot of our clients on their interactive programs, they either expressed interest in search engine optimization or we observed that it was lacking in a lot of programs," said Dale Moore, director of interactive services at Millard Group Inc., Peterborough, NH.
As a result, he said, Millard looked at a variety of solutions and decided that @Web was a good fit for many of its clients.
Under the agreement, Millard will recommend @Web to its clients with an interest in search engine optimization.
Conversely, @Web refers its clients to Millard for e-mail marketing support and other interactive direct marketing services.
Some Millard clients have signed on with @Web, Moore said, although he would not name them.