Millard Adds Time Inc. Lists

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Millard Group Inc., Peterborough, NH, said yesterday that it was named list manager for two new-to-market files from Time Inc.


Outdoor Life's The Sporting Life list has 265,100 active subscribers to this special section of Outdoor Life magazine that reaches only qualified subscribers based on geography and income. These subscribers are 79 percent male with a median age of 44 and average household income of $146,800.


Field & Stream's Sportsman's Journal file has 429,200 active subscribers to this special section of Field & Stream magazine that reaches only qualified subscribers. These subscribers are 82 percent male with a median age of 46 and average household income of $137,400.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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