Millard Adds Tech Pub Ride Along

Share this article:
Millard Group Inc. was named manager for the PC World/MacWorld Magazine premium ride-along program through its AM/Direct division, the Peterborough, NH, company said. The program consists of 466,000 annual packages and costs $55/M.


The hand-packaged inserts ride along with one of the PC World or MacWorld premiums sent to new and renewal subscribers, such as mouse pads, CD-ROMs, CD wallets and computer tip books.


The PC World/MacWorld subscriber base is 75 percent male with an average household income of $80,800 and an average subscription cost of $24.95. Subscribers are 100 percent direct mail sold.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US