Millard Adds Taunton Press Master File

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Millard Group Inc. introduced the Taunton Press Master File yesterday. The file is a new-to-market subscriber database of five Taunton magazines, the Peterborough, NH, company said yesterday.

The Taunton Press Master File is made up of 413,600 active paid subscribers to Fine Cooking, Fine Gardening, Fine Homebuilding, Fine Woodworking and Threads magazines. The average age of the consumers on the file is 50 and the average household income is $105,532.

The base price is $95/M.

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