Millard Adds PC World Online Files

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Millard Group Inc., Peterborough, NH, was named list manager for two new postal and e-mail master files from PC World magazine.


The PCWorld.com Postal Master File has 174,700 registered members who signed up at the PCWorld.com site to access content and services. The file is 57 percent male, with an average income of $80,800 and a base price of $95/M.


The PC World E-Mail Address Master File has 212,500 active e-mail members and subscribers. The file is sourced through the Web site as well as magazine subscriptions. The file is 75 percent male, with an average income of $80,800 and a base price of $125/M.


Both files are selectable by gender, business address, home address, industry and job function, among other selects.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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