Millard Adds PC World Online Files

Share this article:
Millard Group Inc., Peterborough, NH, was named list manager for two new postal and e-mail master files from PC World magazine.


The PCWorld.com Postal Master File has 174,700 registered members who signed up at the PCWorld.com site to access content and services. The file is 57 percent male, with an average income of $80,800 and a base price of $95/M.


The PC World E-Mail Address Master File has 212,500 active e-mail members and subscribers. The file is sourced through the Web site as well as magazine subscriptions. The file is 75 percent male, with an average income of $80,800 and a base price of $125/M.


Both files are selectable by gender, business address, home address, industry and job function, among other selects.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.