Millard Adds Multichannel to Research Offerings

Share this article:
Millard Group Inc.'s research division expanded its capabilities to include multichannel research programs, the Peterborough, NH, company said yesterday.


The division, previously called Marketing Services, was renamed Decision Direct Research last month to better reflect its focus.


Millard began offering traditional catalog and publishing research in 1994 and added Internet research about five years ago. The current addition of research for catalogers with retail presence completes the multichannel spectrum, according to Millard.


"So many catalogers are now in two or three channels and are searching for an organization that can serve all of their research needs," said Lilliane LeBel, vice president of Decision Direct Research. "We have combined our research offerings to enable our clients to connect with their customers across all channels -- catalog, retail, Internet and direct response TV."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.