Millard, ActivMedia Conduct Online Survey

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Millard Group Inc. and ActivMedia Research are conducting their second annual, DMA-sponsored, Survey of Direct Marketing Online.


The survey has been created to provide direct marketers with information about how the Internet is affecting the traditional direct marketing industry.


Topics include revenue, profit, e-commerce, Web transactions, Web site security and advertising. Backend operations and fulfillment issues have also been added this year.


The DMA sent e-mail invitations to its members in conjunction with the May 10 posting of the survey, but all direct marketers can participate at www.activresearch.com/cgi-bin/d.cgi?init=hcw. All surveys must be submitted by Monday.


Participants will receive one of two e-commerce research studies valued at $1,495 upon completion of the questionnaire. They will also receive an Executive Digest of results that is expected to be completed in mid-July.

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