Millard, ActivMedia Conduct Online Survey
The survey has been created to provide direct marketers with information about how the Internet is affecting the traditional direct marketing industry.
Topics include revenue, profit, e-commerce, Web transactions, Web site security and advertising. Backend operations and fulfillment issues have also been added this year.
The DMA sent e-mail invitations to its members in conjunction with the May 10 posting of the survey, but all direct marketers can participate at www.activresearch.com/cgi-bin/d.cgi?init=hcw. All surveys must be submitted by Monday.
Participants will receive one of two e-commerce research studies valued at $1,495 upon completion of the questionnaire. They will also receive an Executive Digest of results that is expected to be completed in mid-July.