Millard, ActivMedia Conduct Online Survey

Share this article:
Millard Group Inc. and ActivMedia Research are conducting their second annual, DMA-sponsored, Survey of Direct Marketing Online.


The survey has been created to provide direct marketers with information about how the Internet is affecting the traditional direct marketing industry.


Topics include revenue, profit, e-commerce, Web transactions, Web site security and advertising. Backend operations and fulfillment issues have also been added this year.


The DMA sent e-mail invitations to its members in conjunction with the May 10 posting of the survey, but all direct marketers can participate at www.activresearch.com/cgi-bin/d.cgi?init=hcw. All surveys must be submitted by Monday.


Participants will receive one of two e-commerce research studies valued at $1,495 upon completion of the questionnaire. They will also receive an Executive Digest of results that is expected to be completed in mid-July.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.