Mike Bernier, www.searchmarketingtools.com,

Mike Bernier is the vice president of business development at www.searchmarketingtools.com, a RedzoneGlobal property. Reach him at mike@redzoneglobal.com.

Most Recent Articles by Mike Bernier, www.searchmarketingtools.com,

Click fraud dominates the traffic quality debate

Click fraud dominates the traffic quality debate

Click fraud has long been trumpeted as a major issue for marketers working with paid search. However, the click fraud debate has taken away from the bigger picture: Overall Traffic Quality. "Click Fraud", clicking on advertiser's ads to drive revenue to a paid search partner or simply increase advertisers' costs, is just one of four major components of poor traffic quality that plagues most paid search channels. (This article first appeared in the June 2007 edition of the Essential Guide to Search Engine Marketing.)

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