Most Recent Articles by Mike Bernier, www.searchmarketingtools.com,
Click fraud has long been trumpeted as a major issue for marketers working with paid search. However, the click fraud debate has taken away from the bigger picture: Overall Traffic Quality. "Click Fraud", clicking on advertiser's ads to drive revenue to a paid search partner or simply increase advertisers' costs, is just one of four major components of poor traffic quality that plagues most paid search channels. (This article first appeared in the June 2007 edition of the Essential Guide to Search Engine Marketing.)
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.