Mike Bernier, www.searchmarketingtools.com,

Mike Bernier is the vice president of business development at www.searchmarketingtools.com, a RedzoneGlobal property. Reach him at mike@redzoneglobal.com.

Most Recent Articles by Mike Bernier, www.searchmarketingtools.com,

Click fraud dominates the traffic quality debate

Click fraud dominates the traffic quality debate

By

Click fraud has long been trumpeted as a major issue for marketers working with paid search. However, the click fraud debate has taken away from the bigger picture: Overall Traffic Quality. "Click Fraud", clicking on advertiser's ads to drive revenue to a paid search partner or simply increase advertisers' costs, is just one of four major components of poor traffic quality that plagues most paid search channels. (This article first appeared in the June 2007 edition of the Essential Guide to Search Engine Marketing.)

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above