Midwest Trots Away With Equine File

Share this article:

Midwest Direct Marketing Inc. has introduced the new-to-market Schneiders Saddlery file.

Schneiders Saddlery is a family owned catalog of equestrian products. It has been around since 1948. The file offers 69,170 12-month buyers at a base price of $120/M.

"The strategy here is to improve visibility of the catalog in the marketplace," said Dorothy J. Rusk, vice president of Midwest Direct Marketing , Spring Hill, KS.

Midwest Direct has worked with Schneider since 2004, but on the list brokerage side. Offering this list helps Schneider offset its brokerage costs, Ms. Rusk said.

The file consists of catalog requesters along with buyers, and 75 percent are female. They have an average age of 50 and an average household income of $70,000. The list is selectable by geography, gender, telephone and demographics.

These do-it-yourselfers often buy products such as tools, gardening and estate equipment, pet-related items, equine and farm- and ranch-themed items for interior and exterior design.

Among many horse-related files on the market, Ms. Rusk called this particular one very upscale, a "really nice coffee table catalog."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.