Microthin to Make 5 Million Mouse Pads for McAfee Inserts
The super thin pads are 15 millimeters thick and weigh less than an ounce. Microthin was able to get the U.S. Post Office to authorize the insert without an additional increase in postage.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.