MicroStrategy Introduces CRM Applications

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Business intelligence software maker MicroStrategy Inc., Vienna, VA, yesterday announced the general availability of MicroStrategy CRM Applications, a suite of three products for analytical customer relationship management and marketing automation.


MicroStrategy CRM Applications consists of three products:


• MicroStrategy Web Business Analyzer, which enables companies to develop a complete understanding of Web site interactions.


• MicroStrategy Customer Analyzer, which provides powerful, customer analysis to deliver insight and identify effective sales, service and marketing activities. It also includes all the functionality of MicroStrategy Web Business Analyzer.


• MicroStrategy Marketing Automation, which offers an integrated, closed-loop solution to engage customers in ongoing, permission-based dialogue across all channels of communication.


According to MicroStrategy, these products enable companies to build relationships with their customers by using online and offline data to perform sophisticated customer analysis and personalized, event-based and permission-based marketing. They also integrate data from disparate information sources such as call centers, enterprise resource planning systems, Web sites, e-commerce sites, transactional systems, data warehouses and third-party data providers.


Some companies already using the system are pleased with its performance.


"MicroStrategy CRM Applications provided us with the ease of use and deployment that we were looking for and was a cost-effective solution," said John Moakley, director of database marketing for TV Guide. "Though only at the midpoint of the project, we are excited about the reporting functionality and flexibility, and are looking forward to MicroStrategy CRM Applications helping us better understand our customers and better targeting those that should be."


Karen Katz, president and chief executive officer of Neiman Marcus Direct, said, "Neiman Marcus is known worldwide for its customer service. By using the technology provided by MicroStrategy Customer Analyzer, we will be able to better tailor our marketing efforts to customers based on their preferences."


MicroStrategy CRM Applications are built on MicroStrategy 7, a platform designed to analyze multiterabyte data warehouses. This means the products can grow with an organization. In addition, through the MicroStrategy 7 platform's subscription and alert services, users can be notified of predefined conditions via the Web, wireless devices and voice services, such as when more than 50 customers have responded to a certain campaign.
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