MicrosoftTV Runs Into Problems Abroad

Share this article:
Microsoft reportedly will introduce a set-top box in Europe this holiday season without key elements of interactivity that were previously expected to be featured.


This would mean United Pan-Europe Communications, the largest cable TV operator in Europe, would introduce the set-top with some additional features such as Web browsing and an electronic program guide but without the ability to interact with programs and advertising, and without video-on-demand with digital video recording.


If this happens, sources said the company will download further interactivity into the boxes after they have been distributed.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

SAP Names New CMO and First CDO

SAP Names New CMO and First CDO

Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.

Toshiba Business Solutions Names Melo CMO

Toshiba Business Solutions Names Melo CMO

The 23-year content management veteran will lead new product and service development.

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he ...