October 16, 2012
Mr Youth expects Microsoft, Apple, and Google to lead the way to television's future.
September 10, 2012
Microsoft rebranded its search alliance with Yahoo, formed in 2010, as the Yahoo Bing Network.
June 18, 2012
Long gone are the days when "don't take it personally" was an applicable phrase for someone who has seen an advertisement. Everything about the new patent Microsoft filed for its Xbox Kinect is personal.
The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.
Yahoo's search advertising revenue plummeted to $467 million for the third quarter, a 44% drop compared to the prior year, the company said on Oct. 18. Yahoo's search revenue has experienced double-digit declines for the past four quarters.
The Priceline Group has named ex-Microsoft consumer marketing and ad sales executive Darren Huston CEO of hotel reservation site Booking.com, the company said on Sept. 26.
Microsoft Corp. launched a desktop site for its daily deals aggregation service Bing Deals on Sept. 23.
AOL, Microsoft Corp. and Yahoo have agreed to share unsold display ad inventory, according to numerous news reports.
Microsoft Corp. ran a "supercookie" on several of its domains that was able to access a browser's history regardless of whether the browser's cookies had been cleared, according to research from the Stanford University Security Laboratory.
Microsoft's revenue from search and display advertising spiked by 20%, an increase of $100 million, to $597 million in its fiscal fourth quarter. Online advertising revenue in Microsoft's 2011 fiscal year, which ended June 30, grew by 19% year-over-year to $2.3 billion.
Microsoft said May 10 that it has agreed to acquire Internet communications platform Skype from investor group Silver Lake for $8.5 billion in cash. Skype will operate as a new business division within Microsoft, the Redmond, Wash.-based company said in a statement.
Microsoft has named Frank Holland corporate VP of its advertising and online division, the company said April 22. As Microsoft's top ad sales executive, Holland will be responsible for working with all of the company's advertising customers and partners.
Apple will include a feature in an upcoming version of its Safari Web browser that will allow consumers to ask websites not to track their online behavior, according to published reports. The tool will reportedly be included in a developer release of the operating system Apple will debut this summer.
Microsoft promoted Chris Capossela to SVP of the consumer channels and central marketing group on April 6. He will oversee the company's marketing, advertising and corporate communications. Capossela will replace Mich Mathews, SVP of the central marketing group at Microsoft, who will leave the company at the end of the summer.
Microsoft launched Internet Explorer 9, which allows consumers to block websites' ability to collect data without their knowledge or consent, on March 15. Consumers can also enable a "tracking protection list," which catalogs websites that will be prevented from monitoring the user's online behavior.
Salesforce.com reported $1.7 billion in revenue for its 2011 fiscal year, a 27% increase compared with fiscal 2010. Marc Benioff, CEO of the San Francisco-based CRM company, predicted on a February 25 earnings call that Salesforce.com will be "the first enterprise cloud-computing company to generate more than $2 billion in revenue by the end of this year."
Microsoft said December 7 that yet-to-be-released Web browser Internet Explorer 9 will allow consumers to identify and block "many forms of undesired tracking."
App stores are not just for downloading weather forecasts and sports scores to your smartphone anymore. Technology giant Microsoft is opening a CRM app store.
ParadyszMatera appointed Rob Stagno president of its Paradysz Analytics unit, effective October 1. In the newly created position, he is responsible for growing the company's data services, MergeScience data processing and Modelytics modeling applications suite.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
