Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets
The Hub shines a spotlight on Microsoft's LinkedIn acquisition
The high-tech behemoth bought the mobile email app provider to help improve its customers' mobile email experience.
They might be longtime rivals, but Microsoft and Salesforce are now partners.
Mr Youth expects Microsoft, Apple, and Google to lead the way to television's future.
Microsoft rebranded its search alliance with Yahoo, formed in 2010, as the Yahoo Bing Network.
Long gone are the days when "don't take it personally" was an applicable phrase for someone who has seen an advertisement. Everything about the new patent Microsoft filed for its Xbox Kinect is personal.
The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.
Yahoo's search advertising revenue plummeted to $467 million for the third quarter, a 44% drop compared to the prior year, the company said on Oct. 18. Yahoo's search revenue has experienced double-digit declines for the past four quarters.
The Priceline Group has named ex-Microsoft consumer marketing and ad sales executive Darren Huston CEO of hotel reservation site Booking.com, the company said on Sept. 26.
Microsoft Corp. launched a desktop site for its daily deals aggregation service Bing Deals on Sept. 23.
AOL, Microsoft Corp. and Yahoo have agreed to share unsold display ad inventory, according to numerous news reports.
Microsoft Corp. ran a "supercookie" on several of its domains that was able to access a browser's history regardless of whether the browser's cookies had been cleared, according to research from the Stanford University Security Laboratory.
Microsoft's revenue from search and display advertising spiked by 20%, an increase of $100 million, to $597 million in its fiscal fourth quarter. Online advertising revenue in Microsoft's 2011 fiscal year, which ended June 30, grew by 19% year-over-year to $2.3 billion.
Microsoft said May 10 that it has agreed to acquire Internet communications platform Skype from investor group Silver Lake for $8.5 billion in cash. Skype will operate as a new business division within Microsoft, the Redmond, Wash.-based company said in a statement.
Microsoft has named Frank Holland corporate VP of its advertising and online division, the company said April 22. As Microsoft's top ad sales executive, Holland will be responsible for working with all of the company's advertising customers and partners.
Apple will include a feature in an upcoming version of its Safari Web browser that will allow consumers to ask websites not to track their online behavior, according to published reports. The tool will reportedly be included in a developer release of the operating system Apple will debut this summer.
Microsoft promoted Chris Capossela to SVP of the consumer channels and central marketing group on April 6. He will oversee the company's marketing, advertising and corporate communications. Capossela will replace Mich Mathews, SVP of the central marketing group at Microsoft, who will leave the company at the end of the summer.
Microsoft launched Internet Explorer 9, which allows consumers to block websites' ability to collect data without their knowledge or consent, on March 15. Consumers can also enable a "tracking protection list," which catalogs websites that will be prevented from monitoring the user's online behavior.
Salesforce.com reported $1.7 billion in revenue for its 2011 fiscal year, a 27% increase compared with fiscal 2010. Marc Benioff, CEO of the San Francisco-based CRM company, predicted on a February 25 earnings call that Salesforce.com will be "the first enterprise cloud-computing company to generate more than $2 billion in revenue by the end of this year."
Microsoft said December 7 that yet-to-be-released Web browser Internet Explorer 9 will allow consumers to identify and block "many forms of undesired tracking."
App stores are not just for downloading weather forecasts and sports scores to your smartphone anymore. Technology giant Microsoft is opening a CRM app store.
ParadyszMatera appointed Rob Stagno president of its Paradysz Analytics unit, effective October 1. In the newly created position, he is responsible for growing the company's data services, MergeScience data processing and Modelytics modeling applications suite.
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.