Microsoft

Microsoft Acquires Acompli

Microsoft Acquires Acompli

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The high-tech behemoth bought the mobile email app provider to help improve its customers' mobile email experience.

Microsoft and Salesforce.com Have Their Heads In the Cloud

Microsoft and Salesforce.com Have Their Heads In the Cloud

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They might be longtime rivals, but Microsoft and Salesforce are now partners.

The TV revolution

The TV revolution

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Mr Youth expects Microsoft, Apple, and Google to lead the way to television's future.

Going against Google: Microsoft and Yahoo rebrand Alliance

Going against Google: Microsoft and Yahoo rebrand Alliance

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Microsoft rebranded its search alliance with Yahoo, formed in 2010, as the Yahoo Bing Network.

The Xbox Kinect is watching you

The Xbox Kinect is watching you

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Long gone are the days when "don't take it personally" was an applicable phrase for someone who has seen an advertisement. Everything about the new patent Microsoft filed for its Xbox Kinect is personal.

White House unveils "Consumer Privacy Bill of Rights"

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The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.

Yahoo search revenue continues downward spiral

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Yahoo's search advertising revenue plummeted to $467 million for the third quarter, a 44% drop compared to the prior year, the company said on Oct. 18. Yahoo's search revenue has experienced double-digit declines for the past four quarters.

Priceline Group picks Microsoft exec to head Booking.com

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The Priceline Group has named ex-Microsoft consumer marketing and ad sales executive Darren Huston CEO of hotel reservation site Booking.com, the company said on Sept. 26.

Microsoft launches Bing Deals desktop site

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Microsoft Corp. launched a desktop site for its daily deals aggregation service Bing Deals on Sept. 23.

AOL, Microsoft, Yahoo to share display ad inventory

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AOL, Microsoft Corp. and Yahoo have agreed to share unsold display ad inventory, according to numerous news reports.

Microsoft 'supercookie' resurrected cleared cookies: Stanford research

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Microsoft Corp. ran a "supercookie" on several of its domains that was able to access a browser's history regardless of whether the browser's cookies had been cleared, according to research from the Stanford University Security Laboratory.

Microsoft online ad revenue jumps by $100M in Q4

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Microsoft's revenue from search and display advertising spiked by 20%, an increase of $100 million, to $597 million in its fiscal fourth quarter. Online advertising revenue in Microsoft's 2011 fiscal year, which ended June 30, grew by 19% year-over-year to $2.3 billion.

Microsoft acquires Skype for $8.5B

Microsoft said May 10 that it has agreed to acquire Internet communications platform Skype from investor group Silver Lake for $8.5 billion in cash. Skype will operate as a new business division within Microsoft, the Redmond, Wash.-based company said in a statement.

Microsoft turns to operations lead to run ad sales

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Microsoft has named Frank Holland corporate VP of its advertising and online division, the company said April 22. As Microsoft's top ad sales executive, Holland will be responsible for working with all of the company's advertising customers and partners.

Apple's Safari browser boasts anti-tracking tool

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Apple will include a feature in an upcoming version of its Safari Web browser that will allow consumers to ask websites not to track their online behavior, according to published reports. The tool will reportedly be included in a developer release of the operating system Apple will debut this summer.

Microsoft names Capossela chief marketer

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Microsoft promoted Chris Capossela to SVP of the consumer channels and central marketing group on April 6. He will oversee the company's marketing, advertising and corporate communications. Capossela will replace Mich Mathews, SVP of the central marketing group at Microsoft, who will leave the company at the end of the summer.

Microsoft debuts Internet Explorer 9, featuring privacy enhancements

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Microsoft launched Internet Explorer 9, which allows consumers to block websites' ability to collect data without their knowledge or consent, on March 15. Consumers can also enable a "tracking protection list," which catalogs websites that will be prevented from monitoring the user's online behavior.

Salesforce.com CEO predicts $2B year after Q4, full-year revenue growth

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Salesforce.com reported $1.7 billion in revenue for its 2011 fiscal year, a 27% increase compared with fiscal 2010. Marc Benioff, CEO of the San Francisco-based CRM company, predicted on a February 25 earnings call that Salesforce.com will be "the first enterprise cloud-computing company to generate more than $2 billion in revenue by the end of this year."

Microsoft says Internet Explorer 9 will include behavioral advertising opt-out

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Microsoft said December 7 that yet-to-be-released Web browser Internet Explorer 9 will allow consumers to identify and block "many forms of undesired tracking."

Microsoft steps up CRM efforts

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App stores are not just for downloading weather forecasts and sports scores to your smartphone anymore. Technology giant Microsoft is opening a CRM app store.

ParadyszMatera names Stagno president of analytics unit

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ParadyszMatera appointed Rob Stagno president of its Paradysz Analytics unit, effective October 1. In the newly created position, he is responsible for growing the company's data services, MergeScience data processing and Modelytics modeling applications suite.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...