Microsoft to Offer Free Internet Service

Share this article:
Microsoft, Seattle, said yesterday it will offer its MSN digital Internet access free for six months to increase membership. The company will offer the sixth month period to customers who sign a one-year contract for $21.95 a month. The offer will end June 30.


The offer will be promoted with a $40 million marketing push, which began earlier this week and will include online advertising and 13 million CD-ROMs with MSN software. The Seattle-based company said it is Microsoft's largest campaign.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.