Microsoft to License infoUSA Database

Share this article:

Microsoft Corp. has agreed to license infoUSA Inc.'s business listings database to bolster the software company's online local search offerings.

Microsoft will receive infoUSA's directory assistance database of 13.5 million U.S. businesses. This information will become available in Microsoft's MSN Local Search and Windows Live Local Search, providing Microsoft users access to the directory. Terms of the deal were not disclosed.

Microsoft said the infoUSA information would add to 13 million listings from the company's current provider, Amacai, Chicago. The new data will be available over the next few months.

InfoUSA is a leading provider of proprietary business databases to the online yellow pages and local search industries. InfoUSA is adding more enhanced information for the online directory market. These enhancements include 6 million storefront photos with precise GPS coordinates, hours of operation for 3 million businesses and 2.1 million businesses that accept credit cards.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.