Microsoft tests rewards program to promote Bing

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If you think “Internet search,” you probably think, or say, “Google.” Microsoft has been trying to change that and shift market share to its Bing search engine, most recently with a rewards program that gives consumers points for using the site.

Called “Bing Rewards,” the preview program gives consumers points that can be redeemed for products or donations to charity.

However, ZDNet points out that “points don't come cheap.” Consumers have to run Windows, sign up for a Windows Live ID, use Internet Explorer, and download a toolbar.

If Microsoft wants to attract more consumers - and more marketers with them - to Bing, its best bet is to make the service as customer-friendly as possible.

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