Microsoft targets Latino market for Zune

Share this article:

Microsoft has launched a campaign for its digital media player, Zune, targeting the Latino market. With agency Kinetix Integrated, Microsoft partnered with reggaeton stars, Wisin y Yandel, to launch a customized 30GB device with special packaging, content and device exterior. The group's fan base was notified by e-mail blast.

The limited edition players are only sold at Wal-Mart stores in markets with high Latino population density and on WalMart.com. Kinetix CEO Paul Estevez said initial response to has been phenomenal. "Microsoft launching this campaign and a customized device speaks to the importance of the Latino market," he said.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Blame Canada? CASL Leads to SPAM in the Short-Term

Blame Canada? CASL Leads to SPAM in the ...

In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.