Microsoft Showcases Web Services at RadioShack

Share this article:
RadioShack Corp. is incorporating Microsoft Internet Centers into its stores after the electronics chain signed a co-marketing agreement with Microsoft Corp.


Microsoft's basic and broadband Internet services will be featured in 5,800 RadioShack outlets. Half of them are connected to the Web via digital subscriber line or two-way satellite, while the remaining stores will be hooked up by year's end.


Store customers will be allowed to try Microsoft's technology and order its services. Under the deal, RadioShack's sales representatives will guide customers through what MSN offers as an Internet service provider.


RadioShack, New York, said the alliance will strengthen its brand as an Internet-related store. Microsoft, Seattle, looks to add to its subscriber base of 3 million with the in-store presence.


Terms of the agreement were not announced.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.