Microsoft restructures Central Marketing Group

Share this article:

Microsoft has realigned its Central Marketing Group, naming David Webster chief strategy officer and Gayle Troberman chief creative officer.

Neither move is considered a promotion, according to the company, but rather a formalized reflection of the role each had been filling for some time.

Webster will oversee long-term strategy for the Microsoft brand, focusing on two-to-five year strategy, and will continue to play a role in all key campaigns.

As chief creative officer, Troberman will ensure brand messages penetrate target audiences. She will work with both internal teams as well as agency partners for both traditional and digital efforts.

The restructuring also includes Karen Edwards being named global marketing and communications strategy lead; Kevin Peck as head of global brand strategy; Steve Petitpas as lead for digital; and Megan Hanley to head up media, according to AdAge.

All Central Marketing executives will continue to report to Mich Mathews, SVP of the Central Marketing Group.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.