Microsoft restructures Central Marketing Group

Share this article:

Microsoft has realigned its Central Marketing Group, naming David Webster chief strategy officer and Gayle Troberman chief creative officer.

Neither move is considered a promotion, according to the company, but rather a formalized reflection of the role each had been filling for some time.

Webster will oversee long-term strategy for the Microsoft brand, focusing on two-to-five year strategy, and will continue to play a role in all key campaigns.

As chief creative officer, Troberman will ensure brand messages penetrate target audiences. She will work with both internal teams as well as agency partners for both traditional and digital efforts.

The restructuring also includes Karen Edwards being named global marketing and communications strategy lead; Kevin Peck as head of global brand strategy; Steve Petitpas as lead for digital; and Megan Hanley to head up media, according to AdAge.

All Central Marketing executives will continue to report to Mich Mathews, SVP of the Central Marketing Group.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.