Microsoft Previews CRM Product

Share this article:
Microsoft Corp. previewed its first CRM product this month, Microsoft Customer Relationship Management.


MSCRM, which was built using Microsoft's .Net technology, will include account and contract management, lead management, activity and task management, calendaring and business-management functionality. It also will have a sales-force automation application for creating product catalogs, quotes and orders. The customer-service module will manage contracts and e-mail as well as service requests. A customer portal will provide access to sales and support information and can be used in conjunction with the customer-service capabilities for online chat.


Microsoft will sell a standard version of the suite, starting at $395 per user, and a professional edition with user licensing for $1,295. The software will exchange data with Microsoft's desktop applications including its Outlook and Internet Explorer as well as with its back-office applications, such as accounting and financial packages.


The suite is scheduled to be generally available by year's end in North America. International versions ship in the first quarter of next year.


The product is targeted to companies with 50 to 500 employees. Microsoft said it aims to compete with FrontRange Solutions' GoldMine, Interact Commerce's Sales Logix and products from SalesForce.com and Upshot.com. The company does not intend to compete with software partners such as Onyx Software, Pivotal and Siebel Systems. The company's Great Plains division has a reseller agreement with Siebel.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.