Microsoft Offer Takes Aim at AOL

Share this article:
Microsoft Corp. is offering $50 cash to new MSN Internet access subscribers who pay for three consecutive months of service, the company said Friday.


The promotion applies to new narrowband and broadband subscribers, the company said in a statement.


Microsoft, Redmond, WA, claims MSN gained a record 1.2 million new subscribers last quarter, surpassing AOL's quarterly new-subscriber growth rate for the first time.


But while MSN had 7.7 million subscribers at the end of January, AOL is still by far the industry leader with 33 million subscribers.


The MSN promotion aims to create more churn at AOL.


"We are confident that once consumers experience MSN Internet access, they will join the millions who have already switched," Yusuf Mehdi, vice president of MSN at Microsoft, said in a statement.


To promote the offer, MSN will run ads in national print publications, online and on television. Also, U.S. Postal Service vehicles in San Francisco, Detroit, Atlanta, New York, Boston and Chicago will be wrapped with an ad promoting the service from March 15 to May 15, the company said.


The offer is good through May 30. It is available online at http://switch.msn.com/.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.