Microsoft names Capossela chief marketer

Share this article:

Microsoft promoted Chris Capossela to SVP of the consumer channels and central marketing group on April 6. He will oversee the company's marketing, advertising and corporate communications. Capossela will replace Mich Mathews, SVP of the central marketing group at Microsoft, who will leave the company at the end of the summer.

Capossela will also oversee the company's retail, mobile, operator and distribution teams as head of the newly formed consumer channels group. He will report to COO Kevin Turner and work with Mathews through the transition.

Microsoft said in a statement that Mathews' departure makes “this an opportune moment to bring the consumer channels and central marketing group functions under a single leader.” A Microsoft representative was not immediately available for comment.

Capossela previously served as SVP in the Microsoft Office division, where he was responsible for marketing the company's productivity products, including Office, SharePoint and Exchange. He has also managed the Microsoft Project business and served as speech assistant to former chairman and CEO Bill Gates.

Microsoft restructured its central marketing group last February, naming David Webster chief strategy officer and Gayle Troberman chief creative officer. Both report to Mathews. Carolyn Everson, corporate VP of global advertising sales and trade marketing, also left Microsoft in February to become VP of global sales at Facebook.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?