Microsoft MSN Mobile offers one-stop mobile search

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Microsoft Corp. has launched MSN Mobile, a Web page that you access from your mobile phone that provides one-stop access to mobile search, Hotmail, Messenger, as well as news, sports, photos and headlines from MSNBC and Fox Sports.

MSN Mobile has been designed for one-stop access with easy navigation, quick links and shortcuts. When customers open http://mobile.msn.com on their mobile phone, one click takes them to their Hotmail inbox, where they can read, reply to or compose messages, or to other Windows Live services such as Windows Live Messenger and Windows Live Spaces to stay in touch.

Many Web pages don't display well on mobile phones and are hard to navigate, but MSN Mobile helps ensure that the MSN platform detects the user's device and delivers a page optimized for that mobile phone each time a user requests a Web page.

MSN Mobile keeps customers informed, the company claims. Customers can browse the latest headlines from MSNBC or FOX Sports or click on a story for more information. MSN Mobile includes photos with news and sports, financial charts, local information with movie listings and reviews, local weather, and Live Search to find phone numbers, addresses, maps and directions.

It is designed to work on all devices with Internet browsers using WAP 1.2 or greater.

Microsoft is also pursuing alliances with operators to integrate MSN Mobile on their own WAP home page so mobile operators can leverage Microsoft's investment and development work to bring an improved mobile Internet experience to their subscribers.

In addition, MSN Mobile creates additional opportunities to jointly pursue mobile advertising opportunities with local businesses, mobile operators, advertisers and publishers.

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