Microsoft is researching a digital personal assistant

Share this article:
Microsoft is working on a new digital personal assistant. The assistant would be able to do the work of a human assistant, such as schedule meetings, book flights, etc. and is even designed to have a more human understanding by noticing the way someone is dressed and their moods. It may be a long way off until we see this actually hit the market, but it could be a pretty fun product to design a campaign around. And while the PC market is still very robust, this new design is insightful into how Microsoft and other technology companies are spending their research and development dollars. Sounds pretty futuristic.

http://www.nytimes.com/2009/03/02/technology/business-computing/02compute.html?_r=1
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Facebook's Rapid Mobilization

Facebook's Rapid Mobilization

Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.

9 Search Marketing Secrets From the Ritz-Carlton

9 Search Marketing Secrets From the Ritz-Carlton

The Stars of Search Award winner reveals his secrets to search marketing success.

In Music Marketing, It Pays to Be Bold

In Music Marketing, It Pays to Be Bold

Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.