Microsoft, I-TV Companies Agree to Develop T-Commerce

Share this article:
Microsoft at the end of last month announced deals with three interactive television companies -- ACTV Inc., eCity and RespondTV -- to develop t-commerce and advertising applications for the Microsoft TV platform.


Through these partnerships, Microsoft is looking to offer I-TV advertising ranging from targeted commercials to banner ads.


ACTV produces software that enables the delivery of I-TV advertising, featuring full-motion video. ECity manufactures software that allows cable subscribers to opt in and view advertisements relevant to their interests. RespondTV is an I-TV content provider.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.