Microsoft completes its acquisition of aQuantive

Share this article:

Microsoft Corp. has completed its acquisition of aQuantive Inc. that began this past May and has created√°Advertiser and Publisher Solutions Group.

This new business group will be responsible for building Microsoft's monetization engine for the advertiser and publisher community. The APS team will assume responsibility for building and marketing all ad platforms, including Atlas, DRIVEpm, MSNDR and Microsoft AdCenter, and emerging media types such as in-game and mobile ads and the agency arm Avenue A | Razorfish.

The APS group will be run by Brian McAndrews, CEO of aQuantive, who will report directly to Kevin Johnson, president of Microsoft's Platforms & Services Division. The leadership team reporting to Johnson includes Yusuf Mehdi, who will take on the newly formed role in PSD of senior vice president of strategic partnerships and Mike Galgon, an aQuantive co-founder, has been named chief advertising strategist and will report to McAndrews.

Microsoft's other recent advertising-related acquisitions, including Massive Inc. and ScreenTonic, will continue to report to Cory Van Arsdale as part of the Emerging Media Group within APS. The newly formed Emerging Media Group will report to Karl Siebrecht, president of Atlas. The Microsoft Digital Advertising Solutions sales force will continue to be a part of the Online Services Group.

AQuantive's employees will remain in its downtown Seattle offices.

Upon close of Microsoft's acquisition of AdECN, CEO Bill Urschel and his team will report to Alex Gounares, corporate vice president, adCenter and Commerce, part of Satya Nadella's Search and Advertising Platform group. AdECN will maintain its offices near Santa Barbara, CA.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.