Microsoft closing in on Verizon search deal

Share this article:
The Wall Street Journal has reported that Microsoft is nearing an agreement with Verizon Wireless to be the carrier's default search engine on its cell phones. Under the agreement, Microsoft would have an advertising revenue share model with Verizon and guarantee the carrier between $550 million and $650 million over five years. Sources close to the deal told WSJ this offer is about twice what Google offered, though Verizon is still in discussions with Google. The decision is expected to be made soon.

This distribution deal is one of many in which Google and Microsoft have been competing. Microsoft outbid Google for a stake in Facebook last year and, while the Google/Yahoo partnership has fallen apart, there is still speculation about the possibility of a Microsoft/Yahoo deal. Stay tuned.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...