Microsoft and CNBC partner for mobile WAP ads

Share this article:
Microsoft has become the exclusive third-party provider of mobile WAP site display advertising for CNBC.com's mobile WAP site, at http://www.m.CNBC.com.

This alliance represents Microsoft's first mobile ad syndication deal in the US and is an extension of the partnership between the two companies, who collaborated for online advertising last December.

The Ford Motor Company is one of the first companies to use the ads. The CNBC.com WAP site has about 1.1 million unique monthly visitors.

Microsoft Mobile advertising is available in 11 markets across the globe, including Australia, Belgium, France, Italy, Germany, Japan, the Netherlands, Spain, Sweden, the UK and the US.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.