Microsoft adds JWT to agency roster

Share this article:

Microsoft Corp. has tapped WPP Group's JWT to man its business-solutions advertising account.

 

JWT won the account after a review of several agencies — the rest of which Microsoft declined to name. The incumbent agency, Interpublic Group of Cos.' McCann Erickson, created Microsoft's $500 million b-to-b ad campaign in 2006. McCann will continue to work with Microsoft in other marketing efforts.

 

“McCann Erickson remains our strategic global partner on all other business advertising at Microsoft and is responsible for media buying on a worldwide basis,” a Microsoft spokeswoman said in a statement. “In addition, MRM Worldwide, part of McCann Worldgroup, continues to manage our significant investments in direct response and relationship marketing. In this rapidly changing media and business climate, Microsoft is committed to remaining agile and partnering with a range of media and marketing leaders to deliver results."

 

JWT could not be reached for comment. Representatives of MRM directed queries to Microsoft.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.